I just bought my 06 Dyna Low Rider below MSRP last month. My dealer had a 3 hour sale on a SundayTexan said:Rode with a dealer out in the Pacific Northwest a few years back and one afternoon we were discussing dealer markup and selling at MSRP. He made a comment that he made approx $4000.00 per bike on average. So he might make $6000.00 on an Ultra and $2000.00 on a Sportster...thus a $4000.00 average.
I do know with the internet and the elimination of the 50 mile dealer sale restriction from a few years ago, a lot of dealerships, including Chicago HD, have been selling some bike less than MSRP.
But hey, who really knows...... WyoDude is probably right on with his numbers.