Hemmmm! If you ride a Harley and wear BMW leather gloves, does that make you a RUB! LOL.
I too have no idea what this site was selling, but having been in business I can tell you that you have to protect your good name from others who want to be associated in some way with your company. Having others wanting to incorporate your name into their products may seem like a kind of flattery but it is far from it.
Firstly, as a corporation or company you have no control over the quality of the other guys products and even what those products are. I’m sure anyone here that can remember the sixties knows about the cheap knock-off products that bore the Harley-Davidson name that were in no way associated with that company.
Secondly,Harley spends a lot of money in name recognition and wants to ensure that their product is guaranteed to meet their standards and of course they want you to shop only at authorized dealers.
It’s like I used to tell the wrestlers that worked for me in the Pacific Wrestling Federation, if you want to work for me then you can’t work for my competition. If I spend thousands of dollars promoting your talents what makes you think I would stand by and watch you wrestle for my competitor who has spent nothing in promoting you and is essentially riding for free on my dime. That’s just business. Harley has a right to protect it’s name and to decide how it’s products are sold.
Like some others have said if you put a Chevy engine into a Jaguar you can no longer represent that vehicle as a Jaguar. The same is true in a Harley. Replace the frame, transmission or engine with non Harley parts, then it is no longer by definition a Harley Davidson.
Just my 2cents worth.