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I'm worried.

Business is not good, sales keep dropping, massive layoffs. They've already closed one factory and may close another. They are not in a good position to weather a storm for very long. Nothing seems to be getting better with the new CEO.

 

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It might die. It might get resurrected.
Things change.
Fact of life.

If it dies, the only ones hurt will be the ones with warranty and the ones who can't work on their own bikes.

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H-D has been thru worse things before. When they bought themselves back from AMF then the tariff thing when JAPAN, INC was caught dumping bikes here....at one point the only thing keeping them in existence was a gov't contract to make missile nosecones. Then.. the EVO engine came out..and the rest is history. The "heyday" was in the 90's....but I say H-D will not fold.
 

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HD is on some hard times and the pandemic isn't helping. American youngsters are not into M/C's as generations past and those that are aren't into "dad's" bike. As the economy and jobs tighten the average old guy isn't going to pay 25K for a new bike very often. The future, or a least what the kids are taught now, will be electric and HD is just the tail of the dog. They aren't a large enough company to invest lots into development and aren't interested in developing smaller entry level bikes that people can afford that are competitive with what's built everywhere, now. They want to bank on limited edition, High cost luxury "status symbols", ( with low performance) but the world and even todays young don't see America as special anymore. Good luck to them but with movable manufacturing technology and lower cost countries to build in at least an American built Harley looks bleak. Harley will be come, or already is, just a marketing brand name probably owned by a large conglomerate, like AMF did, if they stay around
 

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Worry for warranty work/claims, future parts availability....its not a good thing. I livwd thru the AMF debaxle and owned Harleys. Shite i guess thinking about it, ive owned them for 49 years. Dont want ro see them get screwed up again. Part of the prob is the mother ship making dealerssbips be these palaces which isnt needed. Charging prices for clothing 2x what its worth and all being chinese ****. Motorcycle prices WAY to high. Dealing w unions that cost way to much....goes on and on...

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Worry for warranty work/claims, future parts availability....its not a good thing. I livwd thru the AMF debaxle and owned Harleys. Shite i guess thinking about it, ive owned them for 49 years. Dont want ro see them get screwed up again. Part of the prob is the mother ship making dealerssbips be these palaces which isnt needed. Charging prices for clothing 2x what its worth and all being chinese ****. Motorcycle prices WAY to high. Dealing w unions that cost way to much....goes on and on...

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Well I agree with most of what was said here but the overpriced clothing is not limited to Harley. I was at an Indian dealer and there clothing was more expensive than Harley and it was generic that any dealer can sell. It didn't even have the dealers name on it. There parts and accessories are not cheaper either.
 

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bring the (super evo) back a big simple evo... almost same but improved a little...oh and no computers...at a simple price....heard the m8 is good but has some flaws...and good points too
 

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bring the (super evo) back a big simple evo... almost same but improved a little...oh and no computers...at a simple price....heard the m8 is good but has some flaws...and good points too
I doubt the EPA would be on-board with the emissions, but I wonder if you could release it as a u-assemble it kit bike. Everyone changes their bikes anyways, so build what you want with all new factory parts.
 

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Since I ride Evo's, and the aftermarket COMPLETELY supports that format....it doesn't matter to me. If Harley dies it will be from their own stupidity.
 

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Fact of life.

If it dies, the only ones hurt will be the ones with warranty and the ones who can't work on their own bikes.

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Actually, it's more than that. The ones who work for HD: techs, sales people, parts and service folks and many others down the line,,, it compounds with a sometimes far reaching effect.
But, I'm not worried about the longevity of HD. As was already stated, they have been through tough times before, and yes, things do change.
 

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Actually, it's more than that. The ones who work for HD: techs, sales people, parts and service folks and many others down the line,,,
I understand that. But read the question to be about the typical motorcycle enthusiast.

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bring the (super evo) back a big simple evo... almost same but improved a little...oh and no computers...at a simple price....heard the m8 is good but has some flaws...and good points too
My thoughts exactly. One of the reasons I dont buy a new one is they are like an I phone with wheels. Too many gizmos and trinkets . I guess I am a wuss , I do like the electric starters....lonslo
 

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I see the MOCO trimming the fat. Eliminating some model lines, less bikes being built, and maybe a return of the days where you can order any color bike as long as it's black.
 

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The company won't go away for at least another generation. The economy and the environment politics will drive much of the manufacturing.
They have great engineering and manufacturing assets that could be used to make e-bikes for the broke masses or forced to make medical equipment by the globalists?
The Name will stick around like anything else nostalgic.
In 50 years, you'll still be able to buy a HD shirt on the black market.
 

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I'm not worried about Harley staying in business. The name has too much value to die anytime soon. But they could become a much different company, selling 10000 scooters at $60K a year as opposed to selling 40000 scooters at $25K.

But the if then political make up in DC changes in the fall with the liberals having all three pieces of the triad, all bets are off. Harley could be one of the economic reset/global warming casualties. Along with a lot of other motor vehicle builders. The virus shut down already piled losses onto a socioeconomic down turn in the scooter market. Which puts Harley at risk. A return to the Obama era economy and a hard shift to carbon neutral will just add to the income woes companies like Harley are feeling. You all do remember those **** years after the crash? And don't forget what Biden's base is. He's a Banker. And he is directly responsible for legal interest rates above what the Mob used to charge. So financing cost could return the what we saw in the 80's. Remember 7-8-9-11% mortages? And that may happen anyway, just from the size of the national debt and the loss of Chicom money in the TBill market. So it could be a poor point in history to be selling luxury toys. But Harley won't be alone. What's left of the American auto industry has pretty much written off the economical motor vehicle.

To put it another way. Today a 30K scooter with $25K financed for 72 months at 2% will set you back $369 a month. Harley can sell scooters at those numbers and dealers are sending offers to past customers who have the credit numbers to qualify.

But if car loans jump to say 9.9% then its $462 a month. Some people are already paying that much because of the reset in the subprime auto loan market. And some people will continue to buy scooters at that rate. But quite a few will balk, and quite a few will no longer qualify for a loan at any rate.

So Harley needs to do some things just right, and they need some help from DC. They need to introduce some quality product free from defects. Then they need to create some market space. Product placement in tv and movies as well as reading the market correctly is under their control. But they also need for DC to leave them alone, not raise taxes and nor regulate them into extinction with healthcare expansion, gender rights, racial quotas, carbon taxes and other socialist bullshit. And they need congress to stop spending money they don't have, and get the debt in hand, before the debt starts setting the market the way it did in the late 80's and 90's.
 

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I feel strongly, both ways...

The USPS has been about to be shut down at least since the '70s. Same with Moco, rumors have been killing it for a long time.

OTOH, Moco'll make it all the way to the crash site. <thank you Ron White>

joe
 

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With the Livewire and soon Pan America coming out I believe they’ll capture a new market share.
I imagine the Pan America line will have more than one size motor and several models to choose from eventually.


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