The "fact" was taken right from the Harley website...all kinds of stuff there if you look beyond the bikes, jackets and chrome. At first when I posted, I was gonna make the point about it being the same people but after thinking about the large number of people on this and other forums who mention they are buying their first Harley, I decided it just didn't add up that way. And yes, of course thats why they went with the V-rod...harley readily has admitted that much. Similar really to what Caddilac and a few others are doing as they see their average customer getting older and older.....not a good trend long term because you find yourself after a few decades with a customer base who is too old to drive.Big Al said:_________________________________________
Average buyer went from 35 years old in 1987 to
45 years old in 2000. But that's true for lots of things
because they are the people with MONEY.
Not sure about the above 'fact', but if it's true, then it's not
the money, it's the same people. They were 35 years old
in 1987, and 13 years later in 2000 they were 48 years
old. That's one reason, I believe, Harley has went with
the V-Rod. It is aimed at the younger generation, 20-35.