Some things people need to be made aware of. I called HOG yesterday to clarify a few points - 1-800-HD100TH(It's TicketMaster, by the way

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1. Tickets if HOG member are $55 dollars and this ticket is good for ALL 3 days. If preregistered(too late to do so)they would be $50.
2. Tickets for non-HOG members are $50 A DAY and you can only attend on Sat. July 20 & Sun. July 21. Fri. July 19 IS OPEN TO HOG MEMBERS ONLY.
3. If a HOG member, there are events inside the venue that ONLY YOU CAN ATTEND. SO if you are bringing wife and/or kid(s) and they are not HOG members, they WILL NOT BE be allowed in those events. Don't know about you but I'm not leaving wife out in HOT Georgia July sun(and I live about 20 miles from the track). So this will limit some things you(well, me anyway) can attend.

That means this big ticket price you pay can become limited about what you see.
I know this is supposed to be a big event but go to the H-D Co. website and click on the section about the Open Road Tour and click on FAQ. They make it seem like there is going to be so much fun for you and all - fashion shows, museum displays, bands(okay, that's cool), demo rides(cool there also). But this is actually just advertising for H-D and I'm not happy to have to pay a huge(just my opinion)price for it.
I was planning on attending until I found this out. I have brother-in-law in Wisconsin and we are going up next year for the big party and I may have wife as HOG member by then(if we can get her a bike) and will probably attend that.