I like $10.55 better. Amsoil has 3 different performance levels of their automotive oils all based on mileage recommendations. I threw out the price of our synthetic for normal OEM recommendations to see how you responded. I know that you would not want that one based on your post, but even with shipping factored in it would be cheaper than what you are quoting. Forum members here have received the lowest prices possible from me for the last 12 years that I have been a paid forum sponsor.How about $10.55 a quart, before shipping. Domt know where you got that number from but that would be awesome.